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Political success can be planned.

The cross-party congress for political communication presents …

* ALL POLITICOM SPEAKERS AT A GLIMPSE *

Raphael Brinkert

Founder / brinkertlück

Raphael Brinkert is one of Germany’s most distinguished communications experts, founder of brinkertlück (w&v Agency of the Year 2021), creative head of the SPD 2021 election campaign, Germany’s most awarded sports marketer and founder of Jung von Matt/sports and Scholz & Friends in NRW. With his own communications agency (based in Hamburg & Zurich), Raphael Brinkert, together with 70 employees, serves well-known clients from the fields of sports, politics and business. After the successful 2019 European election campaign for Angela Merkel and the CDU, he was responsible for the 2021 Bundestag election campaign for the SPD and the chancellor candidacy of current Chancellor Olaf Scholz in Germany with brinkertlück as lead agency.

www.brinkertlueck.com

Giulia Fioriti & Nina Scavello

Founders / mecoa media coaching

mecoa is a social media marketing consultancy for political communication. The two founders Giulia Fioriti and Nina Scavello have combined their competences in online marketing and politics in 2019. Giulia Fioriti studied business management in Rome (Italy), among other places, and worked at a well-known online agency, where she managed high social media advertising budgets. Nina Scavello has a degree in media research. Nina Scavello gained years of practical experience as a social media officer for a member of the Baden-Württemberg state parliament (DE). Together they help companies, associations and political activists to become visible on social media, strengthen communication with citizens and win election campaigns with their online courses, workshops and lectures.

www.mecoa.de

Prof. Dr. Josef Klein

Rhetoric expert / Author

Josef Klein is a rhetoric expert and author of standard works on political communication: Politik und Rhetorik 2019, Grundlagen der Politolinguistik 2014, Politische Semantik 1989. Currently, his research focus is on the importance of emotions for effective political framing. As a scientific framing consultant, he participated in Angela Merkel’s most successful election campaign in 2013 (41.5% of the vote), among others. He appears in numerous media outlets as a commentator on political rhetoric. Klein also has practical experience with public communication as a member of the Bundestag and as a university president.

www.politikundsprache-klein.de

Benedikt Lüthi

CEO / LINK + YouGov Germany

Benedikt Lüthi from Switzerland has been General Manager DACH of YouGov since December 2021, as well as CEO of LINK Marketing Services AG. Previously, he was CEO at LINK. Previous stations were, for example, the management consultancy Roland Berger as well as Stöckli Swiss Sports AG. He studied at the University of Zurich and Harvard Business School, among others.

Benedikt Lüthi has extensive business model knowledge in market and social research, management consulting, public services and facility management. He also has leadership experience as CEO of SMEs, such as LINK Marketing Services AG and Rohr AG in Switzerland.

yougov.de

Leif Neugebohrn

Founder + Managing Director / Magnecon

Leif Neugebohrn is founder and managing director of the Magnecon agency. He is a strategy and communications consultant specializing in brand strategy, content marketing and storytelling. In recent years, he has accompanied numerous election campaigns at all levels in Germany and Austria and advised organizations and companies as far away as the USA and Canada. With his agency, he also supports companies and executives in positioning, communication and leadership. In doing so, he always focuses on the question: How can you really convince and inspire people in the long term?

www.magnecon.de

Dimitry Parisi

Senior Management Unit Lead Public Affairs / Farner

Dimitry’s work includes strategic & conceptual building of corporate & personal profiles as well as launching political movements or managing crisis situations. Due to his background, Dimitry has a strong digital bias. Therefore, he is responsible for digital campaigns or the digital part of large national projects and advises our clients on digital issues on a selective basis at management level. Dimitry joined Farner in 2019, starting in Digital Performance Marketing and since 2020 in Public Affairs.

www.farner.ch

Dajana Weers

Managing Director / BRAND LOUNGE

Dajana Weers is managing partner of Brand Lounge Markenagentur GmbH in Düsseldorf. Like her agency, she has made common brand sense her central guiding principle. After working for EURO RSCG and TBWA, among others, and as a marketing manager in companies such as Thalia and simyo, she knows how important a sound mind and hands-on pragmatism are in addition to clever strategy and trenchant creation, even in political communication.

https://brandlounge.de/

Frieder Schmid

Head of Research / LINK + YouGov Germany

Frieder Schmid is a psychologist and has worked at YouGov Germany since 2012, where he has headed the research department since 2020. Here he advises brands and organizations from business, civil society and politics and, together with his team, is responsible for studies on brand strategy, target groups, product development and communication.

yougov.de

Mag. Panorea Kaskani

Neuromarketing / Consultant | IC

The graduate psychologist works as a consultant in the field of neuromarketing at Interconnection Consulting. She uses her expertise in behavioral psychology and her knowledge of implicit measurement methods as well as their application for the effective use of advertising media and customized communication concepts. She has been responsible for the area of neuromarketing at IC since 2017.

www.interconntectionconsulting.com

Dr. Frederik Lehner

CEO | Interconnection Consulting

For more than 20 years, Dr. Frederik Lehner has headed the marketing and market research institute Interconnection Consulting, which develops individual solutions in the fields of strategy, sales optimisation and B2B marketing and whose core competencies include pricing and customer segmentation. In the field of B2B market research, Interconnection is one of the leading institutes for the window and sun protection markets in Europe.

www.interconnectionconsulting.com

Mag. Andreas Holzer

Political Scientist. Consultant. Coach

Andreas Holzer founded his company in August 2023, works as an independent consultant and coach, combines social and political science expertise with process consulting skills. Supervised approx. 200 projects between 2003-2022 as part of his employment at the SORA Institute.